Every ad that’s won anything in the last sixty years, sorted by what the idea actually does. I built it because I was sick of pretending I’d seen them all.
Every archive of award-winning work is sorted the way the shows sort it — by year, by category, by who entered. Which is useless at four in the afternoon with a brief in front of you, because the one thing you want to search by is the one thing nobody records: what the idea actually does. adnauseum is sorted by that.
You put a brief in. It hands back the closest ideas that already won.
The brief
This is the site’s own worked example: a brief to advertise dental floss. The brief as the client wrote it, then the brief as adnauseum read it.
“Dental floss. Everyone tells the dentist they floss. Nobody does, and the dentist can tell. They brush, feel done, and can’t face two more minutes before bed. Nothing bad happens for years. Get the packet in the drawer used up. No tooth with a face.”
The closest ideas to your brief
Not an answer, and not a concept with your client’s logo on it. The ads in the archive that came at a problem like yours, closest first, each one filed under the move it made — so you can see a route has legs before you spend a week on it. What you do with them is still your problem.
Every ad, filed by move
It is for the people who already know the work. The archive does not explain the joke, rank the agencies or tell you what won in Cannes this year. It reduces 44,297 ads to the idea and then gets out of the way.
Go and have a look.
It is live, and it will take you about eleven seconds to work out whether it is for you. AdNews wrote it up, if you’d rather hear it from someone else.
adnauseum.ai →