The Glass City

Client: Financial Times DDB Hong Kong
The Glass City for Financial Times. Campaign image.

A clearer view of world business

The FT's job is to make the business world clearer. So we built the business world out of glass: a detailed, explorable city, every scene in it a news story of the moment, from renewable energy to China's tech sector. All of it see-through, which is more than can be said for the subject.

The Glass City for Financial Times. Campaign image.

A digital version updated as the headlines did, each scene clicking through to the article on FT.com.

The Glass City for Financial Times. Campaign image.

At street level it ran as outdoor and special builds across Hong Kong Island and Kowloon Bay.

The Glass City for Financial Times. Campaign image.
The Glass City for Financial Times. Campaign image.