Buy a Jeep (and the perfect place to take it).
'I Bought a Jeep' had become Australian vernacular. Where you went in it was less clear. So, to back the tagline 'Don't Hold Back', we partnered with realestate.com.au on a competition to win a chunk of rural land, powered by a live property API built for the campaign.
Properties were sorted into Coastal, Country, Forest, Outback and Mountain, and filtered for places remote enough that the Grand Cherokee stopped being a styling choice.
The outdoor was shot like a car ad and laid out like a property listing.
