Outdoor that refreshed as fast as the feed.
A poolside classic catch. Sausages on fire. The hand out the car window as the Big Banana goes past. For TikTok's second Australian brand campaign, summer moments were pulled off the platform as they happened and fed straight into online video and digital outdoor. The billboards ran whatever the country had just posted.
Summer
Classic Catches
Road Trips
Christmas
Every loop of the digital outdoor pulled in new posts.
At the tail end, a nod to Australia's Big Things: a 12-metre inflatable cockatoo in Cockle Bay, Sydney, which made Cockle Bay, technically, a pool.
